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News Archive

Why Printed Marketing Material is essential for every business!

Why print still matters for businesses:

Despite advances in the online network of business connections, printed marketing material is still a valued piece of every professional's repertoire, and there are many reasons as to why. For one thing, the print medium itself is evolving. The printing technology and stylistic updates have both become more impressive and creative; bringing new life to the purpose of self-marketing. 


It’s all about the personality:

Handing out high-quality printed marketing material adds a much needed personal touch in the digital age. Through this, having a good quality printed company brochure helps businesses and brands form meaningful relationships with their customers. Communication done solely online lacks an important piece of connection building - human interaction. The simple act of handing over a business card or a brochure and shaking a hand, or looking someone in the eyes builds trust.


Giving a face to the name: 

Printed marketing material is a powerful tool for building brand awareness. It helps your customers to remember your business and its offerings. When effectively designed, they communicate your brand’s message, personality, and values – positively influencing how recipients view your business. The visual aspects of each piece (such as a flyer, brochure, postcard or business card) can prove helpful in evoking customer emotion. These impactful designs can increase brand recognition and recall, and help convert bystanders to paying customers. 


Enhancing the legitimacy of your business: 

Before engaging in business or partnership with someone new, it’s common nature to investigate the brand, its values, and the overall legitimacy of the business. Using high-quality printed marketing material removes this aspect from the equation. It provides concrete information on who you are, what you do, how to contact you, where you’re located, and what you can provide for them; Professionally-designed printed marketing material can boost the legitimacy of your business in seconds. It lets others know you’re serious and ready for business.


How you can get started: 

Start today to get your business's name out there with printed marketing material with stunning print quality that you will be proud to pass out. From a classic black and white to vibrant full-color design, we’ll give you the credible look you want embodying your brand. If you need more than just a set of cards or brochures, we can create an entire corporate identity package with a cohesive combination of letterhead, envelopes, business cards, and anything else you may need. For more information or if you’re already ready to print, call us at 817.336.4300 or fill out an online order form on our website today!