Tools

Personalization Print Material that Sells

More than anything, personalization sells. Customers like engaging with companies that offer them something more than a product or service - they like to feel a personal connection between your brand and them. Giving your business a personalized touch allows customers to feel more emotionally engaged and connected to you. Put that personalization on a tangible calendar, envelope, or post card and you’ve found a winning combo. More than anything, personalized printed materials show that your business takes the time to get it right and values how its customers feel. The customization aspect specifically can speak to a multitude of demographics and encourage engagement and sentiment from a variety of consumers. Custom printed merchandise is like a walking billboard for your business: no matter where your custom printed product goes, people will be exposed to your company’s brand and contact information.

Print and Marketing go hand in hand

This is the kind of marketing that offers initial benefits and continued advertisement, practically for free. Currently, 76% of surveyed small businesses say that both digital and print marketing are a sufficient means of customer engagement. Say you choose to give out custom printed calendars as well. Research has shown that consumers will keep your promotional calendar up for the whole year, giving you a year of free advertisement right there! The small gesture of placing your brand identity onto a printed item ensures you stay in the customers mind - even if it’s just an item sitting on their desk.

Personalized printed items like flyers and brochures are also a huge hit at trade shows and events that give you something tangible to reference to and allows passing customers to hold a piece of your business in their hands. They’re extremely portable and easy to distribute - with nearly no limit to size, shape, or design - making them both nearly effortless for you to transport and just as easy for your customer to interact with. In fact, over 84% of Americans report that they better remember a company’s name after receiving custom printed items or promotional pieces. When looking for a high quality, cost-effective way to increase your businesses exposure to consumers, don’t forget to include personalized printed material in the mix. Whatever the occasion, printed material can make your business stand out among the rest.

Connect with us here at Four Color Press in Fort Worth today to discuss your printing needs!