Promotional Marketing Postcards
Promotional marketing postcards are a high-impact, effective, and flexible direct mail marketing tool with a tangible ROI. They can be used to close sales, generate leads, cultivate return business, or introduce new products. They are versatile, engaging, and customizable tools that keep customers up to date on deals, company news and offerings. In fact, the use of marketing postcards is really limited by nothing but imagination - with endless possibilities for success.
Postcard mailings effectively place your company at the top of mind for a consumer (or business client) by offering them something to hold in their hands and engage with within their own homes or offices. Postcards are also time savers! Recipients don’t need to open an email, or even an envelope to see the brand name and message easily and immediately.
In fact, on average in the United States, only 14% of letters actually are getting read compared to nearly 94% of all postcards getting read and interacted with. Due to their size and personalized feel, postcards are less invasive to your customers mailbox and generally get more attention. Postcards themselves are a great way to measure that exact kind of user engagement. Each time you customers see a promotional marketing postcard, it sparks a reminder to interact with your company, even if that interaction is merely looking up the website for more information. When keeping track of how many postcards were sent and how many new inquiries or sales were made, you can use these measurements to record generated increases or test out the effectiveness of new marketing strategies.
Powerful first impression with a powerful postcard marketing campaign
A postcard marketing campaign gives your company the opportunity to make a powerful first impression with a target market audience, or increase engagement with your current one. Unlike other marketing tools, printed postcard mailing is highly targeted. You can adjust the messages you send dependent on the demographics of who you know is going to be receiving it. It is a highly personalized and effective form of marketing that places a piece of personal information in the hands of consumers who typically only receive financial bills in the mail and email correspondence from either friends or business contacts. Adding postcards to your marketing mix forges the possibility for emotional connection with both current and new customers as it can introduce your company in a positive light. When looking for an inexpensive way to reach a mass amount of customers while still ensuring your message is received, postcards offer the best results.
Contact our Print Happy customer service today to discuss your postcard needs. We can design and print a wide variety of postcards - different postcard sizes, glossy or matte finishes, stunning colors and design - so you can promote your organization to the right people the right way.
