3300 Lawnwood Street
Fort Worth, TX 76111

whenever you need us

© 4 Color Press

Frequently Asked Questions

Here you'll find answers to common questions our clients ask. Start by selecting one of the links below. If you don’t see what you need – call or contact us online.

  1. Are you a “green” company?

    Absolutely! We take very seriously our role in preserving the environment and integrate numerous green practices into our daily operations. In addition to energy-efficient equipment and chemical-free technologies, we can perform many print jobs using recycled paper stock. If you would like to use recycled paper for your next print job, let us know. You’ll be pleased with the results and feel good about helping the environment, too.

  2. At what resolution should I save my photos and graphics?

    Resolution should be set to 300 dpi.

    Pictures and graphics pulled from the internet are often low resolution, typically 72 dpi or 96 dpi. Avoid these graphics, as they will appear pixilated and blocky when printed.

    Also note that you should save all photos in CMYK mode, not RGB mode when possible. Images saved in RGB mode may not print properly. If you are unable to save your image in CYMK mode, please let us know.

  3. Can I get a proof?

    We can provide you with a full color mock up proof as well as a press proof depending upon your needs. Please contact us with your job requirements.

  4. Can you send samples for testing?

    Yes. With many projects, we have samples available for testing.

  5. Well, since you are here, we would suggest you use our online estimate request form. Otherwise, the best way to ensure that we get all the information necessary to do an accurate quote is to give us a call and talk with one of our customer service representatives.

  6. How long does it take for you to complete my order?

    Our state of the art waterless, digital presses allow us to complete most jobs within 24 hours from recieving a print ready file. Turn around will depend on quantity, bindery and proofing requirements, so please contact us with your job specifications.

  7. Is white considered a printing color?

    Not typically. Because white is the default color of paper, it is simply recognized as the absence of any ink. However, when using colored paper, white ink may be used if any text or graphic requires it.

  8. Tips on file format setups

    Many layout programs have collecting or packaging functions that will automatically collect your document, fonts, all art including and a report. When possible, it is recommended to use these functions because without any or all of these elements we will be unable to print your postcard.
    • Enclose all screen fonts and printer fonts
    • Include all placed images
    • Make sure your files are set with proper bleed, trim and safety areas.
    BLEED: All art trimming off the edge MUST be pulled out 1/8” beyond the trim line
    TRIM: This is the guideline where the card will be cut
    SAFETY: All art and text within this safety area will assure that nothing will be trimmed off during the cutting process. A 1/4” guide in from the trim should work fine.

  9. Tips on how to save your design files

    Make them print ready and acceptable for us to print.

    COREL DRAW:
    Saving your Corel Draw file as an Adobe Illustrator EPS
    • Embed all Images
    • Convert all your text/copy to outline fonts
    • Export as Illustrator EPS

    Adobe Ilustrator, Photoshop or InDesign:
    Preferably export as a PDF Otherwise you can save your file as an EPS
    • Embed all Images
    • Convert all your text/copy to outline fonts
    • Export your file as an EPS using the below settings:
    Postscript Level 2
    CMYK Mode
    TIFF format and
    Binary

    PUBLISHER:
    You will need to have the full version of Adobe Acrobat PDF. If you don’t please download and use our Adobe Job Ready Program. If you do have the full version of Adobe Acrobat PDF please follow the steps below.
    Under File, Print, select Adobe PDF writer
    Under Properties select Press Quality and Save your PDF

  10. We've had challenges with the color that we get off our monitor and ink jet vs. the finished printed piece, can you explain?

    There are some small differences between what you see on your computer screen and what your finished product will look like. Scanners and digital cameras create images using combinations of just three colors: Red, Green and Blue (called "RGB"). These are the colors that computers use to display images on your screen. But printing presses print full color pictures using a different set of colors: Cyan (blue), Magenta (red), Yellow and Black (called "CMYK"). So at some stage your RGB file must be translated to CMYK in order to print it on a printing press. This is easily done using an image editing program like PhotoShop or Corel PhotoPaint. It´s best if you do the RGB-to-CMYK conversion of your images yourself. You will have more control over the appearance of your printed piece if you convert all of the images from RGB to CMYK before sending them to us. When we receive RGB images, we do a standard-value conversion to CMYK, which may not be perfectly to your liking. We want you to be happy, so please, take the time to prepare your file properly. We cannot be responsible for sub-par results if you furnish low-res images or RGB images. Be aware that it is possible to make colors in RGB that you can´t make with CMYK. They are said to be "out of the CMYK color gamut". What happens is that the translator just gets as close as possible to the appearance of the original and that´s as good as it can be. It´s something that everyone in the industry puts up with. So it´s best to select any colors you use for fonts or other design elements in your layout using CMYK definitions instead of RGB.

  11. What file format should I use when submitting my electronic document for printing?

    PDF (Portable Document Format) is the most common and preferred file format for submitting digital documents. With the installation of a PDF print driver on your computer, virtually any program can generate a PDF file suitable for printing. Both commercial and free PDF print drivers are available online for download from different sources.

  12. What is the Pantone Matching System?

    The Pantone Matching System (PMS) is a color reproduction standard in which colors all across the spectrum are each identified by a unique, independent number. The use of PMS allows us to precisely match colors and maintain color consistency throughout the printing process.

  13. Why do the printed colors look different from the colors on my screen?

    In short, printers and monitors produce colors in different ways.

    Monitors use the RGB (red, green, blue) color model, which usually supports a wider spectrum of colors. Printers use the CMYK (cyan, magenta, yellow, black) color model, which can reproduce most—but not all—of the colors in the RGB color model. Depending on the equipment used, CMYK generally matches 85–90% of the colors in the RGB model.

    When a color is selected from the RGB model that is out of the range of the CMYK model, the application chooses what it thinks is the closest color that will match. Programs like Adobe Photoshop will allow you to choose which color will be replaced. Others may not.